This means that the average percentage of people that ended their subscription with the company is low. AT&T also has one of the lowest monthly churn rates on the U.S. dollars for its phone-only postpaid service. dollars for its postpaid service and 54.46 U.S. In the fourth quarter of 2020, the company’s wireless ARPU (average revenue per user) was 49.5 U.S. The prepaid model has been steadily increasing over the last nine years, while reseller subscriptions have been losing traction since 2016.Įach of these subscribers generates a certain amount of revenue. The largest group by far is the postpaid group which had about 77.15 million subscribers in 2020. Over the last decade, the wireless subscriber count has been steadily growing and it has more than doubled since 2007.ĪT&T’s wireless subscriber base and ARPU AT&T’s wireless subscribers can be divided into three separate subscription type groups: postpaid, prepaid, and reseller. In 2021, AT&T had a total of 201.79 million wireless subscribers.
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